FUTURE
LIVING
KATE SHIFMAN
Brand, Community, and Growth Strategist
I’m Kate, a strategist, community builder, and founder working at the intersection of community, hospitality, and growth marketing.
PRACTICE
AOMA, community, brand building, & growth marketing
My practice is rooted in reading the cultural zeitgeist, understanding unexpressed needs, powered by years of brand-building experience and amplified by the latest technology.
This page is a snapshot of the various parts of my practice and a window into the ways I apply the insights gained through them in my work.
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AOMA Coliving
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Red Bridge Community
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Coworking and Spa
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Growth Marketing
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Hospitality Strategy
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AI Native Growth Strategy
– AOMA Coliving – Red Bridge Community – Coworking and Spa – Growth Marketing – Hospitality Strategy – AI Native Growth Strategy
How I work with brands & spaces
Community led brand building powered by technology
Growth and AI strategy for brands that see community as the core and technology as the multiplier.
Hospitality, Coliving & Future-of-Living Projects
Advisory on concept, guest experience, full marketing strategy and execution, and community building for spaces that want to cultivate presence, wellbeing, and connection.
From solo founder to community-powered brand
Building in public is how AOMA, my communities, and my work have grown: sharing the messy middle, inviting people into the process, and letting the right investors, partners, and members find themselves in the story.
It turns “audience” into community and community into real momentum — capital, collaborations, and long-term loyalty.
I use the same principles when I think about brands: participation and co-creation - not campaigns - build strong, resilient brands.
COMMUNITIES I BUILD & STEWARD
RedBridge Lisbon
A local community of remote workers and digital nomads weaving work, wellness, and slow coastal living.
Ericeira Coworking & Spa
Private entrepreneur club linking Silicon Valley and Portugal’s innovation ecosystem through curated events and founder–investor connections.